Our
privacy policy

Thank you for the trust you have placed in us; we are aware of our responsibility to protect your data in the best possible way. We would, therefore, like to inform you about what data we collect when you use our products and services. In the following, we will inform you about the most important aspects of data processing on our website.

1. Person/those responsible for data processing

The GDPR obliges those responsible, in particular, to comply with the provisions of the GDPR. “Responsible” means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

is responsible for the data processing in question:

Hotel Klockerhof GmbH
Widum 12
6631 Lermoos

FN365303k, Innsbruck Regional Court

Mag. (FH) Michaela Koch, Christian Koch

Phone: +43 5673 2116
Fax: +43 5673 2116 6
E-mail: info@klockerhof.at

2. Collection and processing of data

We process personal data that you, as a user of our website, provide us with through information, for example in the course of an enquiry or registration or for the conclusion of a contract. Interacting with our website may result in subsequent data processing:

a) Inquiry via contact form / booking route

In the case of a request via our contact form, the data you provide will be processed for the purpose of processing your request. In this case, data processing is carried out on the legal basis of Art. 6 para 1 lit b) of the GDPR.

b) Subscribing to the newsletter

If you register for our newsletter, the data you provide will be processed for the purpose of marketing our hotel and services. In this case, data processing is carried out on the legal basis of Art. 6 para 1 lit a) of the GDPR.

In order to provide you with targeted information, we collect and process in particular the information you voluntarily disclose about areas of interest, dates of birth, postal code, etc.. As soon as you have registered for our newsletter, we will send you a confirmation e-mail with a link to confirm your registration. (= so-called double opt-in). You can unsubscribe from the newsletter at any time. The easiest way to do this is to use the “Unsubscribe newsletter” button, which is in each newsletter. Alternatively, you can informally revoke your declaration of consent at any time, and you are welcome to contact us concerning this. Afterwards, we will immediately delete all data in connection with the dispatch of our newsletter.

3. Use and further processing of personal data

If you have disclosed personal data to us as a user of our website, we will only use it to fulfil the respective purpose mentioned above, for example, to answer your enquiry, to process contracts and for technical administration.

Personal data will only be passed on or transmitted to third parties by us if this is necessary for fulfilling the respective purpose mentioned above or for billing purposes, or if you as a user of the website have given your prior consent. As a user of the website, you have the right to revoke your consent with future effect at any time.

Personal data will be deleted if you revoke your consent to storage, if the data is no longer required for the purpose for which it was saved, or if storage is or will be inadmissible for other legal reasons. Data which is necessary for billing and accounting purposes will not be affected by a request for deletion.

4. Information, correction, deletion

Upon written request, we will be glad to inform you at any time about data stored relating to you. You will find our contact details under Item 1. Person/those responsible for data processing of this data protection declaration.

If your data processed by us is not correct, please let us know. We will correct it immediately and inform you of this.

If you no longer wish us to process your data, we ask you to let us know this informally. We will, of course, delete your data immediately, and inform you of this. If there are compelling legal reasons for deletion, we will inform you immediately to that effect.

6. google analytics

Our website uses features of the web analysis service Google Analytics. Provider of this service is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

With the help of Google Analytics, interactions of visitors to a website are recorded, in particular by means of cookies, which makes it possible to analyse the use of the website by its visitors. The information generated in this way is transferred to the servers of the provider of this service and stored there. To prevent this, you can deactivate the use of cookies on your terminal.

Further information on Google Analytics can be found at http://www.google.com/analytics/.

We have concluded a corresponding contract with the provider for order data processing. Data processing is carried out for the purpose and in the legitimate interest of improving our services and our website, and on the legal basis of Art. 6 para 1 lit f) of the GDPR.

We use the “Activation of IP Anonymization” feature on this website. This will shorten your IP address from the service provider within EU Member States or other EEA contracting states before sending the IP address to third countries. Only in exceptional cases is the full IP address transmitted to the servers of the provider of the service in the USA and only shortened there.

The provider of the service uses the transmitted information on our behalf to evaluate the use of our website by its visitors, to compile reports on website activity and to provide other services relating to the use of our website and the Internet to us as the operator of this website. The IP address transmitted by your browser in the context of the use of Google Analytics is not merged with other data of the provider of the service.

7. matomo (formerly Piwik) web analytics

Our website uses functions of the open source web application Matomo (formerly Piwik). With the help of Matomo, interactions of visitors on a website are recorded, in particular, with the help of cookies, which make it possible to analyse the visitor’s use of the website. To prevent this, you can deactivate the use of cookies on your terminal.

Since we want to protect your data in the best possible way, your user data (in particular your IP address) is pseudonymised.

Further information about Matomo can be found at www.matomo.org.

Data processing is carried out for the purpose and in the legitimate interest of improving our services and our website, and on the legal basis of Art. 6 para 1 lit f) of the GDPR.

8. google maps

Our website uses features of the map service Google Maps. Provider of this service is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Storing your IP address is necessary to use the features of Google Maps. As a rule, the IP address is transmitted to the servers of the service provider in the USA and stored there. We have no influence on this transmission of data and further data processing.

Google Maps is used for the purpose and in the legitimate interest of making our company easier to find, and on the legal basis of Art. 6 para 1 lit f) of the GDPR.

9. Facebook plugin
Our website uses plugins from the social network Facebook, which is operated by Facebook Inc, 471 Emerson St., Palo Alto, CA 94301-160, USA. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our site. You can find an overview of the Facebook plugins here: http://developers.facebook.com/docs/plugins/.

As part of your visit to our website, the Facebook plugin establishes a direct connection between your browser and Facebook’s servers and transmits your IP address to Facebook.

If you click on the Facebook “Like” button on our website while you are logged into your Facebook account, you can link the contents of our website to your Facebook profile. This will allow Facebook to associate your visit to our website with your user account. To prevent this, please log out of your Facebook account beforehand.

We would like to point out that we have no knowledge of the content of the transmitted data or their use by Facebook. For more information, see Facebook’s privacy policy at http://de-de.facebook.com/policy.php

The use of the Facebook plugins is for the purpose and in the legitimate interest of improving our services and our website, on the legal basis of Article 6 (1) (f) GDPR.

10 ADDITIVE+ LANDINGPAGE – Online marketing and landing pages

In addition to our website, we also operate optimized sales landing pages in the area of online hotel marketing.
We use common cloud services and CRM systems as well as software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”), our hotel marketing agency, to process your inquiry, booking, order, activation, registration or other transmission of a form on such a landing page and to store and save your data.
The appropriate level of data protection is determined by the data processing agreements concluded with the respective companies.
Our landing pages use functions of the web analysis service Google Analytics from Google Inc. (“Google”). Google Analytics makes it possible to analyze the use of the website by its users.
The information generated about your user behavior is transferred to the provider’s server and stored there.
Your IP address is recorded but immediately anonymized (e.g. by deleting the last 8 bits).
This means that only a rough localization is possible.
You can prevent the transfer of data relating to your use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh ADDITIVE has insight into the data collected by Google Analytics.
This data is not used for purposes other than analyzing the use of our websites and evaluating our marketing and sales measures.
Our websites and landing pages also use ADDITIVE functions for cross-channel recording of the use of our websites and marketing and sales measures such as landing pages, newsletters and social media.
landing pages, newsletters and social media presences.
Information about your visits and submitted forms on our websites is also transmitted to ADDITIVE in order to evaluate and optimize our marketing and sales measures.
Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit. f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our offer and our website by analyzing the use of our website as well as sales and marketing measures.
In addition, our landing pages and our website use remarketing functions of Google Inc.
(“Google”) and Meta Platforms Inc.
(“Meta”).
Meta and Google are informed that you have visited this website.
These functions are used to present interest-based advertisements to visitors to the landing pages in Google’s advertising network or on the social network Facebook and Instagram.
Data processing in connection with these remarketing functions is carried out on the basis of the legal provisions of Art. 6 para. 1 lit a (consent) of the GDPR.
You will be informed about the use of cookies for these remarketing functions by means of a banner when you visit our landing pages.
By continuing to use the website or by clicking on the corresponding button, you consent to its use.
You can revoke your consent at any time by calling up the page with the cookie information on the respective landing page and rejecting the use of cookies in the banner that appears.

11 ADDITIVE+ MARKETING AUTOMATION – Direct marketing

We use hotel marketing automation software from ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) in the area of marketing and sales automation for hotels to increase customer loyalty and to sell services and additional services.
Data that we collect and process in connection with your inquiry, booking, order, activation, registration or other transmission of a form on the website is analyzed and used to automatically provide you with offers for services and additional services via ADDITIVE+ MARKETING AUTOMATION.
The appropriate level of data protection is determined by the concluded order processing agreement.
You can object to the use of your data for this purpose at any time via the unsubscribe link in the respective message.
Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit. f (legitimate interest) of the GDPR.
Our concern within the meaning of the GDPR (legitimate interest) is the avoidance of disadvantages compared to our competitors, the improvement of our brand awareness and the maximization of our economic success through the best possible sales use of the contacts gained.

12. ADDITIVE+ VOUCHERS

You have the option of purchasing vouchers via our website using an online voucher system.
We use the voucher software of ADDITIVE GmbH, 39011 Lana (BZ), Italy (“ADDITIVE”) to process your purchase and to store and save your data in the area of voucher marketing tourism.
Your data is processed and stored within the EU/EEA.
The data you provide is required to fulfill the contract or to carry out pre-contractual measures.
We cannot conclude the contract with you without this data.
Data is not transferred to third parties, with the exception of the transfer of credit card data to the payment service providers processing the transaction for the purpose of debiting the purchase price and to our tax advisor to fulfill our tax obligations.
Data processing is carried out on the basis of the legal provisions of Art. 6 para. 1 lit a (consent) and/or lit b (necessary for contract fulfillment) of the GDPR.